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BMW makes an audacious move here in its battle against rival Audi. The latter apparently erected a billboard taunting, "Your move, BMW," for its redesigned 2009 A4, on a thoroughfare in Santa Monica. Shortly thereafter, in a bit of inspired luxury auto one-upmanship, signage for BWM's M3 sedan appeared across the street with the line, "Checkmate." It's a fun, in-your-face concept that's fast earning kudos in auto and ad media worldwide. (Juggernaut Advertising, an independent agency in Santa Monica, created the response ad for BMW of Santa Monica.) Audi should just shrug it off and respond with an ad proposing "Two out of three?"

Podcasts

Please read this article about the popularity of podcasts: http://www.5wpr.net/?p=1091

Then visit iTunes and select a podcast to listen to (genre of your choice).

What benefits do you see for the media provider and the audience? Do you think podcasts work better for certain kinds of topics or media? Do you currently regularly listen to any podcasts? Why or why not?

You will be starting your podcast assignment soon. Be thinking about what kind of podcast you might produce.



Podcasts offer all kinds of advantages for providers and for their audience. They are really nice for the fact that you can listen to a program at any time and you can listen to older programs after they've aired. Podcasts also give people the ability to listen to broadcasts multiple times and rewind the broadcast if need be.

I think that podcasts are really good for talk show type broadcasts. For instance, before David Sedaris came to OU for his lecture I looked up the podcasts that he had been on in the past to get an idea of what he sounded like and what his lecture would be like. Then I listened to a talk show where they were interviewing a comedian, Chris Doucette. I feel these type of broadcasts work better as podcasts than news broadcasts would, for instance. Since news is constantly changing they have constant updates and they are going to be constantly out of date. Besides the David Sedaris broadcasts I looked up I do not listen to any podcasts. Currently there are no podcasts that really catch my attention as something that I want to listen to on a regular basis. I also get my information about the few topics that I have a high interest in knowing about from other sources.

Blogging Articles

Read this article from journalism.co.uk:

"Blogging: the new journalism?"

And this blog entry from Save the Media:

Is blogging journalism?"

Write a blog entry in reaction to these two readings. Do you believe blogging should be equated to journalism? How do you believe citizen journalism has helped or hurt both the field of journalism and society-at-large? How do you think blogging has/will affect(ed) traditional modes of journalistic distribution, and how will this continue? How has it effected you (or has it)?



I agree with the second reading, that blogging is not journalism. Blogging provides an outlet for members of the community to give their opinion on something but it is not an unbiased, investigated reaction. Personally I feel that blogging is just a way for people to express their opinion in an open format, that also allows others to respond with their opinions. Blogs can provide an outlet for people who witnessed an event first hand to give information, allowing others to understand what happened, though it is still a one sided view. By no means do I feel that blogs are not credible sources, however, because quite often blogs are very accurate, siting other credible sources in their posts. I do feel that blogs are just an outlet for anyone to post their opinion on a subject, though.

Citizen journalism, to me, is just like blogs. It provides information, normally fairly quickly, though it is not always 100% factual and it is not unbiased. It is provided by the average Joe, who is more than likely untrained in proper journalism and reporting. Therefore, the information is more than likely a one sided view/report on the story. I don't feel that citizen journalism has hurt journalism or society-at-large. I believe that it is just another way to provide information, and when reading something that is citizen journalism it should be taken into account.

I think blogs have caused traditional modes of journalism to adapt and provide information much faster. It has caused them to create 24 hour news stations and online sites allowing them to announce/post immediately when something occurs. This has also caused them to do some reporting on things that are not really interesting or important subjects. I think this has caused journalism to decline a bit. However, I believe that once journalism learns to adapt to these new forms they will bounce back. I personally don't read or watch the news so I feel that for the most part I have not been effected by any of these changes.

Giant Map

http://informationarchitects.jp/web-trend-map-4-final-beta/

Twitter

Web 2.0 Reaction

Write a blog post in reaction. What are your thoughts about Web 2.0? Do you use these applications and do you think they are significant, and if so will they continue to make an impact? How can you see these technologies evolving?

Your post should be a thoughtful analysis of Mr. O'Reilly's discussion.


I believe Web 2.0 is really a strong definition of how my/our generation works. We are constantly trying to find things and connect with others in the fastest way possible and Web 2.0 allows us to do that. What's nice is Web 2.0 is more an interactive system allowing users to have a direct interaction with other users, as well as with the material they are working with. I am personally fascinated with Web 2.0 and all the uses and forms it takes. There are some forms that completely baffle me, such as Twitter. However, there is a large community that uses Twitter, thus proving that though I don't understand it other people do and use it regularly. I have a vast array of applications that I do use on an every day basis, including Facebook, Youtube, Blogspot, and Myspace. These applications, like Twitter, have a large following of users, proving that they are doing something right and something that people are interested in. These applications give people a sense of community and a sense of belonging, in my opinion. It allows users to find and connect with other people who have interests similar to themselves. They also have the ability to then interact with these people, learn about them, learn more about their interest and share with others. In the past it would have been much more difficult for someone in Athens, Ohio to meet and interact with someone in Cleveland, Ohio about deep sea diving if they'd never meet in real life. However, with Web 2.0 there is the ability to meet and interact with the person in Cleveland, in Portland, in LA and even in Hong Kong. People are no longer limited to whom they can meet and communicate with. I strongly believe that these applications will continue to exhist and function as an important part of society. They will, of course, continue to evolve and function in ways that interest people.